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Angela Staehling is the author of this article.
Nothing brings me more joy as an artist than seeing my artwork transformed into beautiful products sold by retailers around the world. This year I had the amazing opportunity to partner with a stationary company that was able take my artwork to create beautiful products. SevenExclusive calendars sold in Barnes & NobleThe following are some examples of how to get started: Paper Source stores.
Even after 24 years of art licensing, this was an incredible opportunity!
Over those 24 years, I’ve worked with numerous creative directors and product development teams to create collections across dinnerware, wallpaper, apparel, bedding, wall art, books, and calendars, in stores like Anthropologie, Target, Barnes & Noble, Macy’s, Smithsonian Store, Urban Outfitters, and West Elm to name a few.
Most of my art is created using liquid acrylics on acetate. Strathmore Mixed Media Paper. Strathmore Paper was my go-to for You can also find out more about because I trust the quality of the paper and I know it’ll hold up for all the layers of washes that I use. I mostly use the 400 Series Mixed Media Pads when I’m working from my home studio.
However, when I travel, I love to take Strathmore’s 500 Series Hardbound Mixed Media Art JournalsI always have my art with me. The hardcover protects my art from damage while traveling, plus the paper holds up to any medium I choose to use on the road – paint markers, watercolors, and gouache.
National Parks Collection is one of my most popular calendars for 2024. This series was not just turned into a calendar but also into a mini-postcard calendar by my licensee. Each month contains a detachable postcard featuring a National Park. You can send it to a friend or frame it after the month ends.
I painted this collection originally as part a 365 Sketchbook Challenge, which was something I set myself up to do as a means of painting every single day. The goal was to create a new image every day based on a monthly theme.
As a teacher, i tell students that the hard work artists put into a collection can pay off in a variety of ways. This was a great example. All the licensing came later for the National Park images, but when it did, it skyrocketed across multiple product categories – pillows, throw blankets, puzzles, coffee mugs, ornaments, magnets, and much more!
I’m also hitting 2024 with a bang by launching my art licensing master course called License & Launch! I’m thrilled to finally be able to share the exact step-by-step system that’s been the key to my own success over the years.
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If anyone is interested in learning how to get started in art licensing (or how to level up their current business) I provide a full step-by-step blueprint on how to develop a brand style, exactly what art licensing agents and licensees are looking for, how to create a fully formed portfolio that you’ll be proud to pitch, and how to form your own personalized strategy to go forth with confidence. Along with much more! You can hop on my Email lisVisit our website for more information on art licensing.